This self-initiated project began as a creative illustration practice focused on playful and colorful visuals. The aim was to explore expressive characters and joyful design concepts through greeting and birthday cards.

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Over time, the project developed into a product-based design process where the illustrations were adapted into physical products and tested in real customer environments. The product range gradually expanded from greeting cards to stickers, wrapping paper and small handcrafted items such as magnets and keychains.

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The project emphasizes experimentation, visual consistency and the enjoyment of creating approachable character-driven designs intended for high-quality print production.